Database Marketing Administrator

Overview:
Don't just work. Work Happy.
A career in gaming? At Penn National Gaming we think you'll enjoy an exciting industry, fast-paced days and nights, diverse, enthusiastic co-workers, unlimited growth and support from one of the leaders in the industry.
An individual could be successful if they possess the following.
Your daily responsibilities include:
Responsible for providing guidance and daily supervision to staff in the Marketing Database area. Supports and administers operational goals and monitors achievements of performance and profit objectives.
Adheres to scheduling and coordinates with manager any scheduling concerns, with attention to guest satisfaction.
Develops, implements and executes strategies for direct marketing campaigns.
Maintains and updates the customer database within the casino management system (CMS).
Manages marketing reinvestment strategy for direct marketing programs.
Manages database marketing requests and fulfillment of track able offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.
Responsible for setting up offers and ensuring accuracy.
Work with Planning & Analysis to create and analyze reports.
Works with creative team to produce direct marketing collateral.
Creates and manages direct mail production schedule and calendar.
Ensures database marketing campaigns are delivered on time and on budget.
Responsible for tracking expenses related to direct marketing programs, and supporting compliance to departmental budgets.
Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. Ensures customer service standards are followed by all team members and addresses issues as they arise.
Fields customer and employee calls related to direct marketing initiatives.
Manages relationships with outside vendors to ensure timely, accurate and cost effective production campaigns.
Responsible for the data integrity of customer database.
Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management / GM.
Maintains strict confidentiality in all departmental and company matters.
To be successful in this position it will require the following skill set:
Bachelor's degree (B.A./B.S.) from four-year college or university in marketing, finance or related area; experience in multiple communication channels including direct mail, e-mail, and social media; or equivalent combination of education and experience. One year of administrative or data entry experience required, preferably in Marketing.
Must have excellent verbal, written, and interpersonal skills.
Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, and Outlook)
Strong client interface and presentation skills preferred.
Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
Must have demonstrated ability to drive toward results.
Ability to qualify for licenses and permits required by federal, state and local regulations
Something to leave you with:
Penn National Gaming is more than you may realize. We have properties throughout the United States and Canada and are embarking on an aggressive growth mode. Our departments and areas of opportunity are ideal for just about any skill set. And our company-wide commitment to making sure our guests smile as much as we do means you'll enjoy a fun working environment.
Now that you have read about who we are, here is your opportunity to see what we're about!
Equal Opportunity Employer
Apply/Email:

Don't Be Fooled

The fraudster will send a check to the victim who has accepted a job. The check can be for multiple reasons such as signing bonus, supplies, etc. The victim will be instructed to deposit the check and use the money for any of these reasons and then instructed to send the remaining funds to the fraudster. The check will bounce and the victim is left responsible.

More Jobs

Database Administrator
Tupelo, MS Robert Half
Senior Database Administrator
Bay Saint Louis, MS General Dynamics Information Technology
HITS Database Administrator
Jackson, MS SRA International
Database Applications Internship
Ridgeland, MS C Spire Wireless
Junior Wintel Administrator
Kiln, MS CSRA Inc.